Brand strategy and design consultancy Houston has appointed Daye Moffitt to executive strategy director, Sydney, and promoted Cara Meade to executive strategy director, Melbourne.
Both join Houston’s senior leadership team reporting directly to founder and CEO Stu O’Brien.
O’Brien said: “Strengthening our strategy offering is game changing for Houston. Investing in outstanding talent comes at exactly the right moment as our clients are looking for commercial solutions to increasingly complex strategic projects.
“Daye is a massively talented, driven and proven leader who is innately wired to understand clients’ needs and goals. This coupled with Cara’s passion for creating inclusive and impactful strategies that drive meaningful change, results in an enviable strategical foundation for our team and a rarely seen offering for clients.
"I have no doubt that together they will successfully lead our strategy capabilities to produce best in class work for clients now and into the future.”
Bringing two decades of local and global experience to Houston, Moffitt earned her stripes in strategic director roles moving from Moon Communications to Principles, Designworks and latterly at Landor and Fitch where she helped solve clients’ problems by anchoring ideas in strong strategies that made commercial sense.
Moffitt said: “Houston is uniquely placed to provide an enviable modern marketing offering and delivers outstanding work for its clients.
"I can’t wait to get going at Houston, to help shape the offering that some of Australia’s largest and most progressive clients are asking for, and that Houston has the unique ability to deliver.
"These are exciting times and I have no doubt as a team we can deliver some truly extraordinary work together."
Meade’s extensive experience includes leading Toyota Australia and Toyota Asia Pacific's brand transformation projects over the last six years, which resulted in record-breaking success and exceeded strategic goals.
In the higher education sector Meade led projects for UTS, CSU, and UniSQ, positioning these leading universities for growth and success. Meade also led projects for iconic brands including Qantas, Lendlease, NRMA, Origin Energy, Ampol and a range of not-for-profit organisations.
Meade said: “After 8.5 years at Houston, it’s exciting to be stepping into this leadership role, working alongside Daye.
"Creating work that has the power to drive positive change is my passion and I’m looking forward to building our business and supporting our talented team in Melbourne and Sydney. I look forward to what 2023 has ahead.”
Moffitt and Meade start their new roles, effective immediately.
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