Jo McAlister
House of Common has appointed Diana Demetri head of partnerships.
She joins from Val Morgan Digital, where she served as group client solutions manager.
In her role at Common, Demetri will lead the company's growing slate of brand partnerships and integrated show collaborations amid its expansion across social publishing, podcasts and creator-led shows.
The appointment is Common's third hire in recent months.
Common has generated close to $2 million in brand partnership revenue this year, working with brands including Isuzu, CommBank, Youi and BWS.
"Diana's skillset, energy and experience make her the perfect fit for where the business is heading, and she has the ability to help take us to the next level," said Joseph Summers, co-founder and CEO at House of Common.
Demetri commented on her appointment.
“What attracted me to Common was the ambition of the business and how different the model feels compared to traditional media,” said Demetri.
“The way they combine creators, shows and publishing into one ecosystem feels incredibly exciting, and I’m looking forward to helping scale that even further.”
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