Hot Fellas Bakery.
Max Original series And Just Like That... is launching an Australian ‘Hot Fellas Bakery’, the fictional bakery from the series, in a new campaign via Special PR.
The bakery is owned by character Anthony Marentino (played by Mario Cantone).
Visitors can eat a complimentary baked treat, crafted for the event by A.P. Bakery.
“Calling all carb enthusiasts - we’re thrilled to bring Anthony’s iconic Hot Fellas Bakery to Sydney, where our Aussie Hot Fellas aim to serve – and I’m not just talking about serving pastries,” Warner Bros. Discovery ANZ senior director, marketing, Sasha Mackie said.
“From 27-29 June, And Just Like That… fans will be able to truly immerse themselves in the world of the show, and take a bite of the Big Apple, but with a delicious Aussie twist.
“The bakery launch is in celebration of season three of And Just Like That… which is streaming weekly, only on Max.”
The Australian bakery pop-up follows the launch of the New York bakery which was available in the US in June.
The activation is being supported across earned PR, social and influencer activity.
Hot Fellas Bakery is operating as a standalone pop-up activation and will be open from 10am-12pm on Friday, June 27, 8am-12pm on Saturday, June 28 and 8am-12pm on Sunday, June 29, 2025 – until stock lasts daily.
The location is 191-195 Oxford Street in Darlinghurst’s Taylor Square.
Special PR managing director Alex Bryant said that And Just Like That is more than a show - it’s a cultural obsession.
“We wanted to give Aussie fans an experience only Max could deliver - cheeky, stylish and dripping in pop culture,” Bryant said.
“It’s a bold, fabulous way to celebrate the fandom whilst sparking real conversation for the brand.”
CREDITS
Client - Warner Bros. Discovery
PR - Special PR
Media - EssenceMediacom
Social - Present Company
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