IKEA Australia has appointed Host/Havas its creative agency.
The account last went to pitch in 2019 which saw CHEP Network win the $10 million business. Before that The Monkeys had held the account since 2010.
Kirsten Hasler, IKEA Australia head of marketing, said the Swedish furniture company was humbled by the interest shown by the creative agency community in the IKEA Australia brand.
"We want to thank the agencies that were part of the closed pitch for their effort, investment and energy," said Hasler.
“After going through a competitive pitch process, what stood out was Host/Havas’ solid strategic thinking, equally strong creative capabilities and the natural values alignment for both our organisations.
“Host/Havas’ ethos of helping their clients ‘grow well’ is complemented by our media agency Mindshare's philosophy of ‘good growth’, both connecting to the IKEA vision: to create a better everyday life for the many people.”
With recent changes to IKEA global marketing and brand positioning, Host/Havas demonstrated an ability to build on the strength of the global direction with local Australian insights.
Host/Havas CEO Gayle While, said it’s a privilege to have the opportunity to work with the IKEA team to bring to life the vision for this iconic brand across Australia.
"We can’t wait to help shape the next chapter for IKEA Australia, which is very aligned to our goal of helping meaningful brands to Grow Well," said While.
Hasler said IKEA would like to recognise and thank its incumbent agency partner CHEP Network.
"Who have helped us grow Australians' love for IKEA with award-winning, local creative work that has received global recognition," she said.
Host/Havas will begin working with IKEA Australia from September 1.
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