Host/Havas tasked with Oroton transformation

Lindsay Bennett
By Lindsay Bennett | 15 October 2018
Rose Byrne for Oroton

Host/Havas has bagged the creative duties for Oroton with the agency tasked with leading the transformation of the business, AdNews can reveal.

Host/Havas will overhaul Oroton's vision, brand and approach to the market as it celebrates its 80th year in Australia.

Oroton's last advertising campaign came from TBWA Sydney which was appointed in 2016 to launch the brand's first fashion film featuring ambassador Rose Byrne.

The luxury brand entered into voluntary administration in November last year and hit pause on all advertising after slumping sales resulted in a $14.2 million loss. 

Oroton CEO David Kesby said: “A major part of the transformation will be in digital, both in developing a world class user experience, capitalising on data to drive smart CRM, and, later expanding our omni-channel experience internationally. We’re thrilled to have Host/Havas on board to help us transform our business and make it a reality.”

It's the second major win for Host/Havas since the two agencies merged last year and CEO Laura Aldington was placed at the helm.

Aldington said: “Oroton is an iconic brand in Australia and we’re delighted to partner them on the next phase of their transformation. We will be working with multiple stakeholders across the business with the aim of reshaping how consumers see them today and into the future – an exciting challenge which we hope will have a significant impact on the Australian retail landscape.”

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