Olivier Bastard.
Hoppr, the Australian-based advertising technology company for addressable TV and targeted advertising, has appointed Olivier Bastard as chief sales officer.
He previously worked as the global vice president of sales at Synamedia.
His experience also includes roles at Cisco and Canal+.
“We are at an inflection point in the television advertising industry and our HopprTV platform is uniquely positioned to lead that transformation,” said Hoppr's executive chairman George Gelavis.
“Olivier has already proven his impact and securing a leader of his calibre reflects both the strength of our platform and the scale of the opportunity ahead.
"His experience at Synamedia and deep understanding of the global video ecosystem make him the ideal leader to drive our commercial growth. I’m thrilled to welcome Olivier to the leadership team.”
Bastard will lead Hoppr’s global commercial strategy, overseeing sales, partnerships and revenue growth as Hoppr expands across the connected TV (CTV) and programmatic advertising markets.
He has been working with Hoppr in a consultant capacity since May 2025.
Bastard’s appointment also follows Hoppr's recent 35 million screens contract and partnerships with StarHub and Ooredoo Qatar.
“Having worked closely with the team over the past several months, I’ve seen first-hand the momentum behind Hoppr and the value it delivers to operators and advertisers alike,” said Bastard.
“The ability to deliver highly targeted, addressable advertising without compromising the viewer experience is exactly what the market demands. I look forward to working with George and the team as we scale Hoppr globally.”
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