Globird Energy x Hook Creative Agency x Dash Advertising.
Globird Energy has appointed Hook Creative Studio lead creative agency for all above-the-line advertising, working in close collaboration with Dash Advertising on media strategy and buying.
The brand is setting its sights on standing out in a market where most players look and sound the same.
GloBird Energy executive manager John McCluskey said that they want to challenge the status quo.
“With Hook on board, we’re ready to take that mindset into our advertising,” McCluskey said.
“The energy space isn’t known for being exciting or emotionally engaging, and that’s exactly why we’re doing this. It’s time to shake things up.”
Hook Creative Studio was launched more than a year ago by brothers Pat Langton and Matt Langton.
Hook chief creative Pat Langton said that they love brands that are ready to push boundaries, and Globird fits that bill.
“The energy category is ripe for disruption; there’s too much sameness and not enough soul. We’re going to change that,” Langton said.
Media planning and buying for the campaign will be led by Dash Advertising, continuing a long-standing relationship with Globird.
Dash Advertising director David Beacham said that they are thrilled to be teaming up with Hook to take Globird to the next level.
“There’s a real opportunity here to do something different and memorable, and we’ve got the perfect team to do it,” Beacham said.
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