Japanese automaker Honda is looking for a new media agency, AdNews confirms.
Incumbent Zenith Media has decided not to repitch for the account after holding it since 2001.
“We would like to thank the Honda Australia team for a successful 17-year partnership," Jason Tonelli, Zenith CEO, said.
"Honda is a fantastic brand, and it has been a pleasure to work with the business and help with its transformation over such a long period of time.”
Honda's latest campaign, which introduced a new 36V battery, used Wavemaker as its media agency and independent TRP as creative agency.
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