Honda appoints GM of customer to oversee brand

2 December 2015

Honda Australia has appointed former Ford marketer Scott McGregor to the position of GM of customer and communications.

McGregor will oversee a team across four departments: brand communications, public relations, customer relationship management and customer relations.

He joins from Ford where he spent fie years in various marketing roles.

Honda works with Leo Burnett Melbourne and is currently running a series of irreverent. Imagination-driven ads for its CR-V series under the banner “dream run”.

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