Audi Australia has signed a new three year deal with digital shop, Holler, with a remit for the agency to lead the brand’s digital marketing and communications strategy.
Confirming the contract renewal, Kevin Goult, general manager of marketing Audi Australia, said: “Holler and Audi have a proven partnership track record. We have a shared vision of what we need to achieve with the brand and there’s a great feeling of momentum between the teams. We intend to set a new standard for digital innovation, and Holler’s experience and work to date has proven they are the right partner for us.”
Holler has been working with Audi since 2012, and this latest deal takes the partnership through to 2018.
Mike Hill, Holler’s CEO, added: “Working with Audi has been a pleasure. The company is collaborative, ambitious and driven. We’re looking forward to delivering innovative work provoking a strong positive emotional response, living the brand’s philosophy of “Vorsprung durch Technik (progress through technology)”.
The car brand is understood to be currently testing it's other agency arrangements in market, putting DDB's RAPP on alert.
Holler's appointment is effective immediately and does not affect other agency partners.
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