The launch of Seven’s Holey Moley attracted more than 900,000 metro viewers last night, up against Nine’s Married At First Sight (MAFS) reunion special, and Ten’s The Amazing Race Australia launch.
The new mini-golf show from Seven, which had been delayed from last year due to the pandemic, attracted 983,000 metro viewers.
It was followed by Nine’s Grand Reunion for MAFS which attracted 781,000 metro viewers.
Ten’s new season of The Amazing Race Australia also kicked off, pulling in 501,000 metro viewers.
For viewers aged 18-49 Holey Moley pulled in 379,000 metro viewers, while MAFS attracted 317,000 and The Amazing Race Australia 241,000.
For the 25-54 demographic, Holey Moley attracted 421,000 metro viewers, followed by MAFS with 351,000 metro viewers.
Seven won the night with 29.7% network share for total people, followed by Nine with 28.5% and Ten with 17.9%. Seven just edged out Nine with 22.9% of viewers tuning in to channel 7, followed by 22.3% watching channel 9. Ten also came in last with 10.8% of viewing tuning in to watch channel 10.
The launch of Holey Moley gave Seven it’s biggest launch in three years, with an additional 537,000 regional viewers tuning in for a national audience of 1.52 million.
The show also boosted Channel 7’s 25-54 audience by 38% year-on-year, and 16-39s by 68%.
“Australia is clearly gripped by mini-golf mania,” says Angus Ross, Seven’s network director of programming.
“It’s a real thrill to see a new format for the network hit a hole-in-one with audiences. The right mix of exceptional presenter talent, high production value and just a little bit of weirdness has provided Australians with a welcome addition to their evening viewing.
“We’re very happy with last night's performance and are looking forward to the show’s continued success.”
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