After kick starting the podcast revival last year with its addictive series, Serial is back with season two and big name advertisers are on board.
Series Two launched this morning and is streaming on Pandora and each weekly episode will be released on the streaming platform and the podcast's website on Thursdays.
Advertisers throwing their weight behind the series are Warner Bros and Village Roadshow Pictures which are sponsoring the podcast to promote the upcoming Chris Hemsworth movie In the Heart of the Sea which is released today, and online insurance brand Esurance.
The podcast voiced by Sarah Koenig made waves 12 months ago and was at the top of the podcast charts for months reaching 100 million downloads and becoming the most popular podcast ever.
The series investigated the case of Adnan Syed, a man who had been convicted of killing his high school girlfriend and is currently serving time in a US jail. The podcast sparked the case to be reopened.
“In the past two weeks, our listeners have already shown how addicting Season One can be, and we have been eagerly awaiting the launch of Season Two,” said Brian McAndrews, CEO of Pandora. “This is a perfect partnership – we are bringing something to our listeners that they love, while exposing Serial to a new audience.”
The podcast is produced by Koenig in collaboration with WBEZ Chicago.
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