Edwina Brook.
History Will Be Kind (HWBK) has promoted Edwina Brook to the newly created role of managing director, working alongside founder and CEO EJ Granleese.
She brings more than 15 years' integrated consulting experience across sectors, disciplines and channels. She has been a driving force behind HWBK's work across influencer, social impact, executive training, generative AI and search.
"HWBK has always been about the people - building the right team with the right values and empowering them to do the best work of their lives," said EJ Granleese.
"Promoting Eddie to MD is a natural evolution – she has been a true business partner from the get-go and has been integral to our success to date."
"She is a fiercely focused, smart, empathetic and strategic leader with a truly outstanding track record."
The appointment will see Brook work closely with Granleese to optimise HWBK's broader offer as part of the Deepend Group, a collective of independent agencies spanning customer-led technology and design, and product and service innovation.
"It's a privilege to step into this role and help lead the agency into its next chapter," said Brook.
"History has never been static – constant iteration, evolution and a determination to lead – not follow – has been fundamental to our approach."
"In a market where the speed of change is accelerating, the skillsets we need, the way we approach complex business challenges and our strategies need to change too."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.