Hisense Australia.
Hisense Australia has unveiled the 'Hisense Hangout', a custom-built broadcast and content environment developed in partnership with SBS as part of its broadcast sponsorship of the FIFA World Cup 2026 in a campaign via Ryvalmedia.
The Hisense Hangout will serve as a dedicated destination for football discussion, analysis, entertainment and fan engagement throughout SBS's coverage of the FIFA World Cup 2026.
"Ryvalmedia played a pivotal role in bringing this activation to life, challenging SBS and Hisense to think beyond a traditional sponsorship and create something truly special for Australian football fans,” said Hisense brand marketing manager Kleanthis Manzouranis.
“The result is a bespoke activation that gives audiences unique exclusive access to SBS's World Cup coverage, bringing them closer to the presenters, production and unforgettable moments that define the tournament, all made possible through Hisense."
The activation forms part of Hisense Australia's broader partnership with SBS's exclusive coverage of the FIFA World Cup 2026™, which spans broadcast, streaming, digital and social platforms.
“Live sport remains one of the most powerful environments for brands, but the most effective partnerships today go beyond just sponsorship visibility and aim to drive emotive brand sentiment,” said Ryvalmedia business director, Vanessa Williams.
“The team’s collective passion for the sport, combined with a focus on bringing a unique fan perspective to the ideation process, allowed us to identify never-before-seen moments as the key opportunity.
“The Hisense Hangout is a world first and a great example of how Premium Sports Partnerships can deliver meaningful brand, broadcaster and audience engagement continuously throughout the 6 weeks of the tournament.”
The Hisense Hangout will feature across SBS's tournament coverage from June through July.
"Football is a truly global sport that brings people together across cultures and languages, making the FIFA World Cup one of the most powerful platforms for brands to connect with audiences in 2026,” said SBS CulturalConnect national manager, Kate Young.
“Working closely with Hisense and Ryvalmedia, the SBS CulturalConnect team created the Hisense Hangout as a bespoke pillar of our FIFA World Cup 2026 partnership - an Australian broadcast first and a global first for Hisense.
“Embedded within SBS's tournament coverage, the Hangout will be a dedicated destination for talent interviews, live crosses and creator-led content throughout the tournament.
"It demonstrates how strategic collaboration can move beyond traditional sponsorship to create meaningful editorial, audience and commercial value for everyone involved.”
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