The Commonwealth Superannuation Corporation (CSC), with its 750,000 plus customers, has appointed HERO its creative agency following a national pitch process.
HERO has been tasked with bringing the fund’s new brand strategy to life through a distinct communications platform and long-term creative direction.
“We’re extremely proud to be partnering with CSC, a brand with a legacy of service and an incredibly meaningful purpose,” said Richard Hayes, general manager, HERO Melbourne.
“We’re excited to build a creative platform that reflects the integrity of CSC’s mission while modernising how it connects with its members.”
Matthew Wong, senior manager, brand, marketing, communications & digital engagement at Commonwealth Superannuation Corporation, said HERO impressed with its audience insight, strategic thinking and creative approach.
“This partnership marks an important step in lifting our customer experience by communicating our value proposition in clearer, more targeted ways,” Wong said.
“By doing so, we’ll help our customers better understand the value we deliver and feel more confident in their superannuation decisions.
“We’re excited to work together to build a bold, lasting brand presence that strengthens trust and connection with our customers.”
The win for HERO adds to recent client appointments including the NSW Rural Fire Service.
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