Credit: Hello
Hello has been appointed integrated agency partner for the Photo Imaging division of FUJIFILM Australia, covering brand, creative and media strategy, along with execution across creative, social, PR, experiential, creator, media and partnerships.
The agency of record remit includes the division's Instax, Fujifilm Photos and QuickSnap brands.
The appointment followed a competitive pitch process.
"We were blown away by the creativity and connected thinking demonstrated by Hello. Their ability to develop a strong brand strategy and carry a big idea consistently through the line was particularly impressive,” said Mark Little, national marketing manager at FUJIFILM Australia.
“We look forward to onboarding the team and rolling out an exciting 2026 innovation agenda.”
Sam Kelly, CEO of Hello, called the win a significant one for the agency.
“To have our thinking recognised by a brand like FUJIFILM Australia is a strong endorsement of our unique proposition. We’re excited to partner with Mark and the team to plan and deliver their FY26–27 activity,” Kelly said.
The account covers all brands within FUJIFILM Australia's Photo Imaging division.
The first work from the partnership is expected in August 2026.
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