Dry July.
Dry July Foundation has appointed integrated marketing agency Hello lead creative, earned and social lead agency for the 2026 campaign.
The remit puts Hello at the centre of the campaign's push to grow participation and fundraising, with a brief to create a cultural moment that reconnects Australians with the cause.
“Hello brought a genuinely fresh perspective to the brief," said Dry July Foundation CEO Gillian Odbert.
"Their creative instincts and understanding of what makes audiences take notice and act, gave us real confidence they’re the right partner for this campaign. We’re looking forward to what we’re about to make together.”
The partnership is already underway, with campaign activity set to launch in June 2026.
“Dry July has evolved beyond a charity initiative to become one of the most iconic moments on the Australian calendar," said Hello CEO Sam Kelly.
"We’re thrilled to have the opportunity to work with such a meaningful organisation to drive awareness, participation and impact, with the ambition of making an even bigger difference in 2026.”
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