Sam Kelly.
Full-service agency Hello has appointed Sam Kelly CEO, promoting him from partner and managing director.
Kelly has been managing the business for four years and will lead the company's expansion into international markets.
"This move marks the next exciting chapter for our business," said Max Doyle, founder of Hello.
"Sam is to be credited for much of our success. There isn't a more ideal candidate to continue the rapid growth of our award winning social and influencer businesses as well as our full-service offering."
The Hello group includes Hello Social, Hello Talent, Hello Create, Hello Media, Hello Events, Hello PR and full-service offering Hello.
The agency employs more than 65 full-time staff and services brands including Uber, Unilever, Kmart, CBA, Budget Direct, Paramount+, Kimberly-Clark, Network 10, BMW, Tyro, Asahi, Koala and Audible.
Kelly said Hello had the right structure, team and adaptive product market-fit to continue strong growth.
"There has never been a more exciting time for Hello and our ‘Creative Intelligence’ methodology - an integrated model that puts strategy, culture, creativity, connections and measurement at the heart of everything we do," Kelly said.
"Brand strategy shouldn’t be executed through a rinse and repeat playbook or be limited by agency capabilities. Our full-service offering allows the strategy to do the talking and us to do the walking, wherever that may be.
"We’ll continue to show up in our many different forms, delivering effective and measurable impact for brands looking to win in a new media world.”
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