Dutch brewing company Heineken is taking on the Yarra River with a boating experience via activation and sampling company Blobfish International.
Melbourne locals and visitors can zip along the Yarra River in a Heineken-branded electric boat.
“We are thrilled to partner with Heineken on this unique activation which will have high visibility and brand awareness across several months," said Blobfish International founder, Nicolas Cann.
"Sipping on a Heineken® Silver while taking in the city skyline from the river and heading to one of the various sporting events on offer across Melbourne in the coming months – it’s a bucket list activity for any sporting fan."
Blobfish has partnered with Melbourne boat company, On A Boat, for the branded activation, utilising Heineken’s green branding and red star logo for the boat.
Passengers who attend the boating experience will be treated to a sample of Heineken® Silver. Drivers of the boat will be offered Heineken 0.0.
It will run throughout the F1 Melbourne in March next year.
“The Yarra River boating experience is one of our favourite activations – we’re looking forward to seeing selfies, TikToks and Instagram Lives of that unmistakable Heineken® green as it rolls across the Yarra," Cann said.
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