Hearts & Science, part of Omnicom Media Group (OMG), has appointed Oliver Fifoot as chief digital officer in Australia.
He will oversee Hearts’ activation, audience and analytic product at national level, as well as support new business activities.
“What excited me most about joining the Hearts team is their ability to tell stories through data; something I’ve personally championed throughout my career," Fifoot says.
"Meeting Jeremy and the team and seeing how closely aligned we are to these principles made the move a very easy one to make.
“Hearts & Science has a great combination of clients and people that are embracing the future of digital advertising. I’m looking forward to driving technology, audience and strategy even further into 2021 and beyond.”
Fifoot has more than 15 years’ experience in digital and data roles in both large and boutique agencies; most recently as head of programmatic and audience.
Prior to that Fifoot held a broad range of senior positions, including head of product operations and data and head of data and programmatic for agencies including Dentsu, iProspect and Ikon Communications.
“It’s great to have Ollie on board to support our roll-out of key strategic initiatives around analytics and ecommerce, as well as overall leadership of the Hearts audience and digital product," Hearts & Science Australia CEO Jeremy Bolt says.
"We are now well positioned to capitalise on our audience plays and our decisioning engine, ‘The Brain’, and bring these together for our clients’ advantage. This means designing and delivering against customer journeys and making sure this is about business success, not just media success.”
Fifoot started at Hearts on February 22.
Hearts & Science is the newest agency in OMG’s suite of media agencies and focuses on using both data and emotional connections to deliver growth.
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