Healthy win for HERO with GSK’s Centrum vitamins range

Maha Obeid
By Maha Obeid | 19 August 2021
GSK's Centrum Benefit Blends.

HERO has been appointed as GSK’s lead creative agency for the Centrum vitamins range, with a remit to develop integrated communications in Australia and key international markets.

A vibrant campaign, encouraging consumers to “do wellness your way”, has kicked off the partnership. It was created for Centrum’s Benefit Blends with a wellbeing message, to Live Colourful with no regrets.

GSK aims to increase awareness of Centrum Benefit Blends by communicating that the products are individually tailored, with blends such as Rest & Renew to promote relaxed, restful sleep.

Annalee Combis, Marketing Lead – Wellness at GSK Consumer Healthcare: “This is a key campaign for Centrum, particularly for the Australian market, and a great way to officially kick off our partnership with HERO.”

Live Colourful is an Australian-first campaign for GSK. It is being delivered nationally as a TVC, outdoor, social and digital.

Patrick Baron, Chief Creative Officer at HERO: “This campaign empowers all of us to approach health and wellness our own way. Centrum is a great creative brand and we couldn’t be more excited to be kicking off this colourful creative journey together.”

Next stop for Live Colourful will be international markets, including Italy and Brazil.

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