Richard and Andrew Branson. Credit: Tangerine and More
Havas Media and Havas Red have been named agencies of record for telco brands Tangerine and More as they roll out brand and partnership campaigns.
Tangerine launched in 2014 and offers nbn and mobile plans, positioning itself as a challenger in the Australian telco market.
The agencies will handle earned media, content production, strategic partnerships, brand communications, social and digital and sponsorship amplification.
Havas’s national footprint, with teams in Melbourne, Sydney and Brisbane, matches the brands’ business initiatives and media reach.
The appointment follows Havas’s expertise in consumer, corporate, technology, lifestyle and sport communications.
“At Tangerine and More, we’re growing fast and investing in bold brand-building initiatives that reflect our challenger spirit,” CEO of Tangerine and More, Andy Branson, said.
“We needed an agency partner who not only understands the competitive telco landscape but also brings the creativity and strategic depth to help us stand out.
“Havas impressed us with their national reach, integrated capabilities, and clear passion for what we’re building, and we’re excited to partner with them on this next chapter.”
Tangerine will strengthen its Australian sports partnerships in 2025, including as official internet partner of the National Basketball League and sponsor of the Melbourne Renegades men’s and women’s teams.
The brand’s female-focused sports strategy includes support for Olympic Champion Mollie O’Callaghan, the Renegades, and cricketer Milly Illingworth.
Havas has experience with sponsorship and partnership storytelling for clients including Toyota Australia, Lexus Australia, Bundaberg Rum, Puma, and Thirsty Camel.
“Partnering with Tangerine and More has been a natural alignment from the beginning,” managing partner of Havas Media Melbourne, Matt Hearn, said.
“A challenger brand that matches our energy for pushing boundaries.
“It’s one of those rare collaborations where you can feel the synergy from day one, where both teams are genuinely excited to see what we can build together.”
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