Red Bull has appointed Havas Media Group Australia after a competitive pitch for the $6 million account.
The media account was previously held by Omnicom Media Group which didn’t seek reappointment.
"We are thrilled to be working with such a powerhouse brand to help them grow their future share of wallet and opportunity to engage new customers," says Virginia Hyland, CEO, Havas Media Group Australia.
"The team at Havas Media designed and developed a powerful strategy that takes into consideration how to gain attention, drive influence and deliver mass reach in a meaningful way.
"Red Bull was impressed with our future-forward thinking. As an entrepreneurial agency we are always challenging the status quo and bringing creative thinking to the fore in how to solve our clients’ problems. We are looking forward to the year ahead.”
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