Havas tasked with launching Kayo brand in Australia

Lindsay Bennett
By Lindsay Bennett | 28 November 2018

Havas has won the full scope of work for recently launched Foxtel sports streaming service Kayo.

Havas is now tasked with building Kayo's proposition in market working across its digital marketing, PR, media and creative leveraging its agencies Host/Havas, Havas Media, Red Agency and One Green Been.

The group has been working with the newly-launched platform behind closed doors since the beginning of the year while the service was built, developing its brand name, identity and strategy.

Kayo launched in beta version earlier this month but has officially launched to market as of this week.

The site allow users to stream over 50 live sports live and on-demand, including major sporting codes such as the NRL, AFL, A-League, Cricket and Rugby.

Host/Havas managing partner Naren Sanghrajka said it's a rare opportunity to get involved with a "game-changing" product like Kayo.

"It’s been an incredibly exciting journey over the last year as we’ve worked through the formation of the business, product and communications. We’re delighted to launch the integrated campaign and get the word out there so consumers can get as immersed into the platform as we have been in recent months."

Kayo Sports CMO Carly Loder said: “Havas’ ability to provide integrated solutions across the board has been integral in launching this game changing product. Working together we will continue to meet the rapidly evolving needs of the market and we’re looking forward to partnering with the Havas Group to help us bring them to life.”

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