Tourism Fiji has appointed Havas Red to lead its PR and influencer activities in Australia, following a competitive pitch process.
“Havas Red showed a thoughtful and creative approach to our challenges, which unearthed unexpected stories, and reasons, for Australians to choose Fiji as their next or return travel destination," said Tourism Fiji CEO Brent Hill.
Australian travellers account for almost 50% of all visitor arrivals into Fiji, according to Tourism Fiji.
Following the appointment, Havas Red joins sister agencies Havas Host and Havas Media in Tourism Fiji's Australian agency list.
Havas Red CEO Shane Russell said the agency was proud to be appointed to a destination so loved already by Australians.
“Fiji holds a special place in the hearts of millions of Aussies, with people of all ages experiencing the happiness that comes so naturally to Fijians," Russell said.
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