Emily Fadeyev. Credit: Havas Red
Havas Red has appointed Emily Fadeyev as group practice head for automotive, leading its communications work with Toyota and Lexus.
Fadeyev joins the agency’s Melbourne office following the retirement of Patrick Lyons, who spent eight years with Havas Red and more than four decades shaping automotive communications in Australia.
Fadeyev has nearly 20 years’ experience in strategic communications, corporate affairs, brand activations and sponsorships. Her previous work includes campaigns such as Renault F1’s return to Formula 1 and the Nissan Patrol Warrior by Premcar launch.
Steve Fontanot, Havas Red’s commercial managing director for Asia-Pacific, said Fadeyev’s experience would strengthen the agency’s automotive division.
“Emily’s appointment further strengthens our automotive practice,” Fontanot said.
“Her leadership will drive communications for our long-standing partnership with Toyota and Lexus, two of the world’s most dynamic automotive brands.
“Emily is a highly respected voice in the industry with a track record in strategic communications. We’re thrilled to welcome her to Havas Red, which includes 30 of the most talented automotive specialists in the industry.
“I’d also like to take the opportunity to thank Patrick for his passion, professionalism and dedication to excellence, which have set the benchmark for automotive communications for an impressive four decades.”
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