James Wright and Kate O'Ryan-Roeder. Credit: Havas
Havas Media has been appointed media agency of record for children's entertainment company Spin Master, following a competitive pitch.
The agency will handle media strategy, planning and buying across Spin Master's brand portfolio, including Bitzee, PAW Patrol, Hatchimals, Melissa & Doug, Rubik's Cube, Cool Maker and Kinetic Sand, plus licensed properties Monster Jam and Gabby's Dollhouse.
Havas Media ANZ chief executive Kate O'Ryan-Roeder said the appointment reflected the agency's approach.
"We're incredibly proud to be partnering with Spin Master, a brand synonymous with creativity, innovation, and global growth," O'Ryan-Roeder said.
"This appointment reflects our commitment to being deliberately different. Through our Converged.ai model, we bring together bold thinking, data-led insights, and integrated media solutions to drive meaningful connections and measurable impact for Spin Master."
Spin Master ANZ general manager Jacqui Webster said the agency's approach gave her confidence.
"As we continue to grow the Spin Master brands Havas Media's deliberately different approach, combining strategic insight with a deep understanding of audiences, gives us confidence in their ability to help us connect with families in more meaningful and engaging ways," Webster said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.