Havas Media wins expanded role with Momentum Energy

Maha Obeid
By Maha Obeid | 13 October 2021
Havas Media Melbourne GM Naomi Johnston

Energy provider Momentum Energy has re-appointed Havas Media without a pitch and expanded the agency’s role.

Havas Media became media agency of record for Momentum in 2017 following a competitive pitch.

In the now expanded role, Havas’ scope of work now includes data solutions and analytics.

Using the same team to drive CRO, analytics and media out of a single agency benefits both Momentum and Havas.

Momentum Energy marketing lead Claire McClelland says the Havas team is "super capable".

“We love working with the team at Havas. They have been an awesome support for us, especially through the last crazy year of lockdowns,” says McClelland.

The broadened remit allows Havas to create and deliver more efficient, data-driven marketing strategies.

Havas Media Melbourne general manager Naomi Johnston says Havas has become an extension of Momentum’s team.

“We truly see ourselves as an extension of the marketing team and are excited to continue working together to challenge the energy category through the smart use of data and application of efficient tech strategies that continues to deliver business results,” says Johnston.

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