Havas has acquired independent media agency Kaimera.
Commercial details of the deal haven't been released.
Kaimera, founded in 2016, has 50 staff with offices in Sydney and Melbourne and team members in Auckland.
The management team, led by founders Nick Behr and Trent McMillan, will report to James Wright, group CEO of Havas ANZ, and will initially remain in their current offices in Surry Hills, Sydney, and South Melbourne, Melbourne.
Havas ANZ, with Kaimera joining the group, takes its headcount to over 450.
"The acquisition of Kaimera is a clear statement of our ambition in Australia and New Zealand," said Wright.
"As part of our new ANZ business plan and positioning of being ‘deliberately different,’ we are focused on growth and entrepreneurial investment in the region.
"To deliver on this, we want to bring in the best talent and resources to deliver more powerful and meaningful results for our clients. We believe Kaimera’s culture, proven track record, and specialist capabilities are a perfect complement to our Group. We welcome Nick, Trent, and their team."
Kaimera will join the organisation under Havas Media Network and operate as Kaimera, a Havas Company.
Nick Behr said Havas is the perfect partner for the next chapter.
"The group has a clear vision and strong foundations for where it’s heading," he said.
"Joining Havas gives us access to greater investment, scale, resources, tools and technology, particularly in AI, while allowing us to stay true to our culture and approach.
"Together, we can deliver even more meaningful growth for brands across Australia, New Zealand and beyond. We’re excited to begin this new chapter with James and the Havas team.”
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