Media agency Hatched has been appointed to manage media strategy, planning and buying for Brown Family Wine Group
The group owns multiple Australian wine companies including Brown Brothers, Devil’s Corner, Innocent Bystander, Tamar Ridge and Pirie.
The company wants to remain sustainable and family-owned for generations.
Ben Dixon, Brown Family Wine Group marketing manager, said Hatched has a similar culture within its business.
"That, coupled with a proven track record in growing a portfolio of brands, make for an ideal foundation for a long-term partnership,” Dixon said.
Hatched will work with Brown Family Wine Group on communications planning, media strategy and buying with a focus on supporting and growing the group’s e-commerce, as well as building out a retail media strategy that leverages affiliate business partnerships through retail media assets.
Adrian Roeling, Hatched managing partner, said it’s an absolute pleasure to find clients whose values align.
"We deeply value long-term, enduring partnerships. We believe they deliver the best results and are vital to the commitment required for building brands," Roeling said.
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