SCA today confirmed a new long-term partnership with Hamish Blake and Andy Lee.
They will continue to produce their weekly podcast, Hamish & Andy, alongside new seasons of Hamish & Andy’s Remembering Project that will be initially published exclusively on LiSTNR from 2022.
Hamish & Andy started their radio careers with SCA and have gone on to transform their creative approach to broadcasting and fierce connection to their fans to build a podcast audience that saw an incredible 47% year on year growth and has made them the number one comedy podcast in Australia for a staggering four years straight.
Last year they launched Hamish & Andy’s Remembering Project where they have dug deep into their meticulous archives from 2,500 shows across two decades to see if they can recall what was going on behind the scenes at that exact time.
Hamish & Andy’s Remembering Project has evolved into a show of often incorrect recollections that make for an irreverent and hilarious trip down memory lane.
Season two of Hamish & Andy’s Remembering Project saw a 23% increase in unique listeners and a third season will launch next year.
Hamish and Andy: “We had our doubts as to whether the internet would hold its relevance and deeply suspected it would fade away like CDs and DVDs. Thankfully, it remains strong and a great place for us to house our podcast for people to grab on their preferred platform. We’d always said we’d do 40 shows for 40 years. Four years down, thirty-six to go!"
SCA chief content officer Dave Cameron: “There’s only one Hamish and Andy and we are thrilled they will remain part of the SCA family.
"The boys’ approach to everything they do has their own distinct and ingenious brand of fun that audiences across the country continue to enjoy.
"We love working with them and are excited about creating a third season of Hamish & Andy’s Remembering Project and exclusive content for LiSTNR, alongside the continuation of the biggest entertainment podcast in the country, Hamish & Andy.”
Hamish and Andy’s award-winning weekly podcast, Hamish & Andy, is published every Thursday via the LiSTNR app and all podcast platforms. Seasons one and two of Hamish & Andy’s Remembering Project are available via the LiSTNR app with season three launching next year.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.