Online travel agency Webjet has made three appointments to its agency collective.
The Hallway joins as brand strategy and advertising agency, and Nunn Media is media partner following a competitive pitch.
Spike Digital is performance marketing partner. PR and communications partner History Will Be Kind has been reappointed.
The expanded collective is ahead of a brand relaunch later this year with a refreshed strategy and new campaign.
"Webjet has been an iconic household name for 27 years, and we're now entering a new era," said CEO Katrina Barry.
"To accelerate our growth ambitions, we sought partners who share our challenger mindset and customer-first focus,” she said.
"By uniting some of Australia and New Zealand's most creative independent agencies, we've strengthened our standout in-house team with an agile, collaborative model that blends strategic expertise with fresh creative thinking."
Oonagh Flanagan, chief marketing officer at Webjet, said one of the first milestones is the upcoming brand refresh.
"It signals a bold and transformative shift in how we connect with travellers and reflects a renewed commitment to understanding and engaging the travellers of today and tomorrow,” she said.
"By partnering with some of the industry's most dynamic agencies, we're bringing fresh energy and perspective to our brand and marketing strategy, ensuring this new vision is brought to life and positioned for long-term success."
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