Will Harms. Credit: Half Dome
Half Dome has been appointed media agency for international gifting platform Moonpig, following a competitive pitch.
The independent agency will handle strategic planning and media activation across Australia, supporting Moonpig’s local market expansion.
“From the outset, there was a strong alignment in ambition and approach between our teams, we demonstrated our vision to push beyond the norm with insight-led ideas, underpinned by a collaborative mindset that made us feel like a natural extension of their team,” said Half Dome founder and head of clients, Will Harms.
“We’re excited to bring bold, distinctive media thinking to help the Moonpig brand grow.”
Launched in 2000, Moonpig is a UK-based ecommerce brand offering personalised greeting cards, gifts, flowers and digital experiences. The business operates in several international markets, including the Netherlands, Ireland and the US, and last financial year fulfilled 35 million personalised orders globally.
The brand is now aiming to grow its footprint in Australia with a focus on customisation and product variety.
“We’re thrilled to partner with Half Dome as we grow Moonpig’s presence in the Australian market,” said Moonpig International director, Mary Liu.
“Their strategic thinking, media expertise and clear understanding of our brand and customers made them stand out.
“From the very beginning, they’ve shown a collaborative spirit and creative flair that aligns perfectly with our team.”
The win strengthens Half Dome’s portfolio of ecommerce and retail clients.
The agency was recently ranked the top independent agency for new business by COMvergence’s Q1–Q3 2024 New Business Barometer, reporting US$40 million in new billings. Other recent client wins include Australian Builders Network, Online Education Services, and NTI Limited.
The Moonpig account is effective immediately.
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