Half Dome makes promotions as Frazer moves into MD role

Ashley Regan
By Ashley Regan | 23 June 2022
Catherine Smith, general manager, Half Dome

Independent media agency Half Dome has promoted two senior staff, as co-founder Tom Frazer relinquishes his general manager role to become managing director.

Catherine Smith, who joined Half Dome a year ago as head of operations, has been promoted to general manager.

Smith is now responsible for leading overall business operations, the scaling of unique workflows and services, and team growth planning aligned with client needs.

Smith joined Half Dome with 15 years’ industry experience and was previously head of product – programmatic at Dentsu.

She has also worked as senior account executive at Amazon, was general manager for Dentsu’s Amnet, and held roles at Telstra and Sensis.

Rhett Mitchelhill, group business director at Half Dome, has been promoted to the new role of head of client service with responsibility stretching across all client teams, leading their delivery and development, and overseeing the health of all clients with a focus on building deep relationships.

Before joining Half Dome when the agency first began, he was with Columbus as performance manager and Dentsu Mitchell as client service manager.

Tom Frazer, managing director, Half Dome, said: “Earlier this year - it became abundantly clear we already had the right people in the organisation, and that a restructure was required to ensure we played our leaders to their strengths.”

Smith said: “We speak a lot about the client and people experience being at the heart of what we do, and how we do it, and our current changes speak to Half Dome’s commitment to that core goal of ensuring both our clients and people are happy and thriving as the business grows.”

Mitchelhill said: “I am really excited to step into this role which brings together two of my passions, our people, and our clients.

“What this role will bring is also a more holistic view of our clients, which I am excited about - we enjoy how clients bring us into their business so that we can collaboratively work together to achieve common goals.”

The promotions follow the appointment of former Spark Foundry head of investment, Paul Wilkinson, as head of commercial this year.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus