Half Dome appoints a head of operations

Chris Pash
By Chris Pash | 1 September 2021
Catherine Smith.

Catherine Smith, a former head of product for dentsu’s Amnet, has been appointed to the newly created role head of operations at Half Dome.

Smith was most recently a senior account executive at Amazon. Half Dome co-managing partner and head of growth Joe Frazer worked closely with Smith at Amnet for more than five years.

Frazer: “Bringing in someone of Cath’s calibre highlights Half Dome’s intention to create an outstanding organisation committed to success.

"We anticipate a big 12 months at Half Dome, especially since we acquired Consumedia, so we’re excited about the possibilities Cath will explore and the doors she will open.”

Smith says she relishes the opportunity to play such an important role during a pivotal time in the growth of Half Dome.

"This is an exciting time for Half Dome, with an abundance of opportunity to build market presence, and provide quality customer service coupled with the ability to look after the health and wellbeing of the team," she says.

"I hope to be a lens on the whole business and to oversee it from a macro perspective to ensure the teams we have in place work in solidarity towards a common goal."

Half Dome has increased its employee count by 75% this year and continues to maintain a staff turnover rate significantly lower than the industry average of 27%.

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