Sam Brownbill and David Ross.
Media agency Habitat M has launched a multi-channel brand building campaign for audio brand Sennheiser to celebrate its 80th anniversary across Australia and New Zealand.
The campaign aims to increase brand awareness, strengthen emotional connections and cement Sennheiser's position as a leader in premium sound. Habitat M has been working with Sennheiser's consumer division for its second year of operation.
"This is more than an anniversary campaign, it's a statement of intent for the future," said Habitat M co-founder David Ross.
"By combining high-reach brand activity with engaging, story-led creative, we're helping the Sennheiser brand resonate with a new generation of audio lovers while reinforcing their connection with existing fans."
The campaign uses broad reach activation, always-on presence and high-impact media placements across radio, outdoor and digital channels with the message "80 years of true sound inside".
The creative and media strategy aims to inspire new audiences and deepen engagement with existing fans through storytelling and sustained media presence.
Jonathan Morley, general manager of Sonova Hearing ANZ, said the campaign marked a milestone for Sennheiser in Australia.
"This campaign marks a proud milestone for the Sennheiser brand in Australia. It builds on 80 years of innovation in true sound, connecting with a new generation of listeners by delivering clarity, detail, and emotional depth through Sennheiser's signature sound—just as the artist intended," he said.
Ross said the partnership represented a significant milestone for Habitat M.
"This partnership represents a significant milestone for Habitat M, aligning our established media expertise with one of the most respected brands in premium audio. We look forward to elevating the Sennheiser brand's presence across key channels and audiences to mark a terrific 80th anniversary milestone," he said.
Habitat M was founded by former Nine business directors Sam Brownbill and David Ross, with more than 25 years' combined experience in media planning, buying, negotiation, implementation and strategy.
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