Alison Walsh.
Chatime Australia has appointed Alison Walsh chief marketing officer as the bubble tea brand sharpens its focus on sales growth and market relevance.
Walsh joins from Guzman y Gomez, where she spent 17 years helping scale the business from a start-up into a multi-billion-dollar global brand across Australia, Singapore, Japan and the United States.
"We're excited to welcome Alison to Chatime at a pivotal moment for the brand," said Charlley Zhao, managing director of Chatime Australia.
"She brings a combination of commercial discipline, brand instinct and hands-on leadership. Alison has a proven track record of aligning strategy, product and brand to drive growth, which will be critical in Chatime's next phase in Australia."
Walsh will lead the brand's marketing, product development and growth agenda, with responsibility across national and local area marketing, digital, delivery, social and product innovation.
"I'm excited to join the Chatime team, it's a fun brand with great foundations. Together, we are all focussed on driving sales growth by aligning strategy, brand and commercial outcomes," Walsh said.
"There's a clear opportunity to re-energise our core customers while continuing to broaden appeal with young Australians. The priority is moving with pace, staying culturally relevant, and ensuring every initiative delivers measurable commercial impact."
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