Jessica Hunter.
Jessica Hunter has been appointed to director of advertising at Gumtree Group.
Hunter will lead Gumtree Group’s advertising team to drive partnerships, bespoke advertising opportunities, media strategy and insights across Gumtree, Carsguide and Autotrader brands.
“I can’t wait to start harnessing the power of Gumtree’s platforms to drive growth for its trusted partners,” Hunter said.
Hunter’s previous experience includes leading Woolworths’s Cartology media business as head of brand & agency partnerships.
“The Gumtree Group’s brands are where over five million Aussies come to buy, sell and trade some of their most important assets across an incredibly diverse range of categories,” Hunter said.
“When coupled with the Group’s leading insights and hard-earned consumer trust you have an unparalleled commercial offering.”
Jessica’s appointment comes at a period of great change and growth in Australia’s automotive landscape, which sees more brands than ever vying for consumers’ attention.
Gumtree Group CEO Tommy Logtenberg was delighted to have an executive of Hunter's experience joining the team.
“Jessica’s appointment reconfirms Gumtree Group’s commitment to deliver outstanding results for our advertising, media and dealer partners,” Tommy said.
“Jessica will bring a fresh approach to our product offering and provide the Group’s partners with tangible, insights-driven, innovative solutions.”
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