Tommy Logtenberg.
Gumtree Group regional publisher Australian Community Media (ACM) has inked a content, cross-listing and advertising deal.
The partnership reaches a combined online unique audience of 7.1 million Australians per month.
Gumtree‘s CarsGuide editorial brand to become the exclusive provider of expert-led automotive reviews, news and video content across ACM’s network of mastheads and websites
And ACM’s AgTrader marketplace listings will be syndicated to Gumtree.
“This partnership represents a major step forward in how media and marketplaces work together in Australia,” said Gumtree Group CEO, Tommy Logtenberg.
“By combining ACM’s trusted community platforms with the reach of CarsGuide, Gumtree and Autotrader, we are creating one of the country’s most comprehensive networks.
“Together, we can deliver unparalleled value to consumers through richer content and choice, while unlocking new growth opportunities for advertisers.”
ACM managing director Tony Kendall was excited to offer CarsGuide’s auto content across ACM’s print and digital channels.
“ACM’s portfolio is about connecting with communities, and this new partnership with the Gumtree Group will greatly benefit our audience,” he said.
“CarsGuide’s independent, expert-led content is a highly valued resource with car buyers and fans in rural and regional areas.
Gumtree’s group director of Advertising, Jessica Hunter, said the partnership with ACM will create significant opportunities for advertisers.
“This alliance is a powerful testament to the synergy between our two companies,” said Hunter.
“By uniting two of Australia’s most trusted local platforms, we are building a unique data-led solution that will enable advertisers to activate our combined first-party data and achieve meaningful scale across both metro and regional areas, giving them more ways to connect with audiences across digital, print and event solutions.”
The partnership between Gumtree Group and ACM starts immediately.
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