The Guardian has launched Australia Weekend, a paid for digital reimagination of the traditional weekend newspaper.
Available to subscribers on iOS and Android phones and tablets, Australia Weekend offers readers early access to the best journalism planned for the weekend, as well as a carefully curated selection of the week's essential news and analysis.
Available to download at 6am (AEDT) every Saturday morning, each week's edition replicates the experience of reading the weekend newspaper, but with the added convenience and portability of mobile devices.
Subscription, after a 14-day free trial, is available at an introductory rate of $10.75 per month for the first three months, later moving to $21.50 per month. The an annual rate is $174.99.
More than one in four Australians now read Guardian Australia, and more than 150,000 have made financial contributions over the past year.
Lenore Taylor, editor, Guardian Australia, says readers want space, away from the grind of constant breaking news, to catch up on what’s most important and understand what it means.
“Australia Weekend combines the best bits of a print weekend newspaper with the convenience and style of the digital medium," she says. "It’s the best of both worlds — the weekend paper in the palm of your hand."
Dan Stinton, managing director, Guardian Australia, the Australia Weekend app is the result of in-depth research into what readers want.
"This launch is an important evolution of our reader revenue strategy, giving Australian readers a new way to support the Guardian through digital subscriptions," he says.
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