Guardian Australia has appointed Jocelin Abbey to the new role of director of growth.
Abbey joins from the ABC where she is currently the head of marketing.
She has more than 15 years of experience in the industry, working at Yahoo7, Nova Entertainment, Secret Sounds Group and Universal Music.
In her new role at Guardian Australia, Abbey will lead the publisher’s marketing and reader revenue teams, with responsibility for driving audience growth, digital product management, customer experience, as well as leading Guardian Australia’s consumer revenues strategy.
“Deeper audience relationships and growing digital reader revenues are at the heart of our future strategy,” says Guardian Australia MD Dan Stinton.
"Jocelin brings a track record in driving audience, product and marketing strategies and will be a huge asset to the team in helping to generate support for Guardian Australia’s distinctive journalism.”
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