Liza Williams.
The Growth Distillery has unveiled its 2026 research program, under newly appointed general manager Leigh Lavery, integrating its consumer insights into News Australia's audience intelligence platform Intent Connect.
"The biggest shift for us this year is linking that foresight to the immediacy of action," Lavery said.
“By integrating our research into Intent Connect, we are giving clients the capability to target the high-value audiences identified, closing the gap between knowing the customer and growing the customer.”
The 2026 program includes The Unconventional Truth, a series examining how Gen Z and Gen Alpha actually engage, the cost of overreaching brand safety measures, and the role of shared cultural context in brand growth.
A Fuel for Fandom series will focus on turning passive audiences into active fans across food, travel and wellness categories.
Flagship research programs Signals of Intent and Technographics return with direct audience targeting capability through Intent Connect, while real-time sentiment tracking will use the Distillery's proprietary 30,000-plus consumer panel, Lighthouse, to link shifting sentiment on societal issues to buying behaviour.
The Growth Distillery is a research and intelligence think-tank powered by News Corp Australia.
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