GroupM's Roger Dunn surfaces at Criteo

Chris Pash
By Chris Pash | 25 November 2021
Roger Dunn

Commerce media platform Criteo has appointed Roger Dunn, the founder and former GM of GroupM Commerce, head of retail media in Australia and New Zealand.

He was replaced at GroupM by Sean Bone, former head of eCommerce & Customer Marketing at Diageo in Australia.  

Dunn will help drive Criteo’s retail media ecosystem in its next phase of growth, from driving adoption to helping retailers upgrade their technology and unlocking incremental revenue via investment from both brands and agencies.

“Every business is now an eCommerce business as it’s the source of almost 100% of growth," says Dunn.

"Future growth lies at the intersection of media and commerce, with retailers monetising their valuable audiences, and brands unlocking growth by targeting audiences right at the point of purchase. First-party data is also at its core, offering sustainable growth and a long-term addressability solution for the future.

“While Amazon may have paved the way for retail media, Criteo has access to one of the world’s largest commerce data sets on the open internet, which sees over $900 billion of eCommerce sales annually, 3 times that of Amazon.

"Australian retailers have begun exploring retail media, but the market is now ready for a more sophisticated solution. If retailers don’t start seeing themselves as data-driven media businesses, they risk falling behind once the storm passes.”

Dunn brings more than 18 years’ experience in building businesses and driving commercial outcomes across agency and publisher roles including NewsCorp, MediaCom and most recently GroupM.

He was the first person in Australia to be Amazon certified, has sat on the MFA Interactive Board, has helped create the Digital Foundations Certificate program and was a judge for the ‘Creative eCommerce’ category at the 2021 Cannes Lions International Festival of Creativity.

Taro Fujinaka, managing director, retail media, Criteo APAC: “Retailers have experienced a boom in online sales, but profitability remains a challenge – and that’s where retail media comes in.

"We’re excited to have Roger onboard to drive Retail Media in the region – an eCommerce leader in his own right, with extensive experience and deep expertise in helping brands navigate and capture rapidly shifting retail opportunities to achieve their marketing goals.”


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