GroupM's Maddy Mewing to head Magnite publisher accounts

By AdNews | 28 June 2022
 
Maddy Mewing

Magnite has appointed Maddy Mewing seller lead in Australia, covering Nikola Small’s role while she is on maternity leave.

She will head Magnite’s growing publisher accounts team and develop key relationships with broadcaster and publisher clients.

Maddy Mewing joins Magnite from GroupM, where she helped craft and execute screen convergence strategy and worked with the Finecast team to build agency narrative, planning tools and execution.

She has spent more than 12 years of her career at agencies, including Wavemaker, Mediacom and GroupM, leading investment and implementation teams and working across top tier clients such as Telstra, VGA Group, IAG, Colgate and Bayer. 

James Young, managing director, Magnite Australia, said: "I'm excited to have Maddy join us as she brings extensive knowledge and relationships from her previous roles across agencies. This gives us a fresh perspective as a supply side technology to ensure we're ticking all the right boxes for our publisher and buyer partners and accelerating our growth as a business".

 

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