GroupM New Zealand has appointed Dom Dipple as strategist.
The newly created role marks the latest of several appointments at GroupM New Zealand in recent months under new CEO John Halpin.
Dipple will report to Emily Scovell, who joined in December as chief strategy officer, together they will work closely with the leadership and client teams in GroupM agencies EssenceMediacom, Wavemaker and Mindshare to deliver strategic thinking.
Scovell said he is so excited to team up with Dom to bolster the next era capabilities across all three GroupM agencies.
"He has been coined an ‘ideas machine’ and I can already see him injecting his contagious passion and enthusiasm for the work into our teams," Scovell said.
"He brings a wealth of experience having worked in disruptive categories in various local and international markets, has his finger on the pulse culturally, and is going to be a key part of delivering magic for our clients in 2024.”
Dipple, with more than 12 years’ experience in digital and content roles across agencies and tech start-ups, joins from international Mental health and performance start-up Groov Ltd, where he was head of content, leading the start-up’s creative output.
He has previously held roles across UM, UM Studios, Zenith and EssenceMediacom working on brands including Spotify, Netflix, Fitbit, American Express, Harley Davidson, Peters Ice Cream, Tennis Australia, Bonds and Specsavers.
Dipple said it's an incredibly exciting time to be joining GroupM.
"There’s phenomenal energy across the teams and a hunger to deliver innovative and creative media solutions for our clients," Dipple said.
"I’m honoured to have the opportunity to join the team at this inflection point for GroupM in the market, and I’m looking forward to being part of the journey to shape the next era of media.”
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