GroupM has appointed David Fish to the role of chief client and business partner, a newly created position dedicated to driving enhanced client services.
Described by GroupM as a "future-focused" role, Fish will work with the leadership and teams across MediaCom, Mindshare, Wavemaker and Essence, to further develop "high performance" client teams and meet evolving client needs.
He’ll also work with clients and their established teams to ensure integration and onboarding for new clients.
Fish is currently managing director of Media Lab, GroupM's bespoke agency servicing Westpac and will continue to work closely with its leadership team as it undertakes a search for his replacement.
“The group level consultative role has been created in recognition that our clients’ marketplace challenges are greater than they have ever been, and there’s a need for continuous reflection on how we work together to deliver even more effective relationships and outcomes," GroupM Australia and NZ CEO Mark Lollback says.
"With this new senior consultant role, GroupM is leading the way and investing in the collective future for our business and our clients.”
In the new role, Fish will report directly to Lollback. Fish says the new role is about moving away from the temptation to focus on immediate business challenges and is instead about focusing on the "bigger picture".
“It can be very tempting to just focus on immediate business challenges, treating the symptoms rather than causes," he says.
"For me this new role is about looking at things more collaboratively with our clients, delivering them best in class outcomes and having a bigger picture perspective. Ultimately we’re focused on strategic conversations and long-term solutions.”
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