WPP's media investment arm GroupM has announced a global partnership with supply-side platform PubMatic.
GroupM will gain access to globally scaled, brand-safe inventory across OTT/CTV, mobile app, mobile web, and desktop environments for video and display advertising.
PubMatic’s publisher partners will gain access to ad spend at scale from GroupM’s broad portfolio of global advertisers.
“GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory,” GroupM global head of investment Andrew Meaden says.
“As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability.”
PubMatic chief commercial officer Jeff Hirsch says as GroupM's preferred global SSP partner, advertisers will have more transparent inventory access and increased ROI.
"As consolidation continues across the industry, this will also help to ensure that we provide our publisher customers access to unique demand from GroupM’s leading global brands,” Hirsch says.
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