Grill’d has partnered with Universal Pictures’ Wicked: For Good to create a Wicked-inspired menu items nationwide, while Sydney’s The Galeries restaurant has been transformed into an immersive Emerald City experience in a campaign via Banter.
The Wicked Burger and Wicked Packs is now available for limited time.
“Last night we launched our magical new Wicked Burger in collaboration with Universal Pictures,” said Grill’d CMO Julian Dunne.
“Our Galeries restaurant was swankified and our guests experienced a truly special event.
“The Wicked For Good theme will run in the restaurant for the next 6 weeks so our customers can share in the incredible experience. The limited edition burgers are striking and delicious so don’t miss out.”
The Galeries will be Wicked themed up until December 15.
“It has been an absolute joy to see our creative plans come to life working alongside Grill’d. The turnout last night is testament to how loved both brands are,” said head of PR & Social, Andie Crawford.
Grill’d founder and managing director, Simon Crowe, said that at Grill’d, they are always looking for ways to create one-of-a-kind experiences that go beyond the burger, and this collaboration allows them to bring the magic of Oz into our restaurants.
“Whilst the Wicked burger is uniquely eye-catching, our in-house chefs have, in true Grill’d style, created an incredibly delicious, premium burger,” Crowe said.
“We look forward to welcoming customers across Australia to enjoy an incredible unique Grill’d experience with a touch of Oz magic.”
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