Green Hat expands to Singapore

By AdNews | 23 April 2024

Full-service B2B marketing agency Green Hat has established a base in Singapore.

Leading the APAC growth is Singapore director, Shawn Low, who will also take the lead as global account director for long-term client Korn Ferry.

He re-joins Green Hat after nearly three years as head of social and digital at Grey Group Singapore, part of WPP. Low has also held leadership roles at King Content and Immedia in Singapore and was Green Hat’s head of content and social in Australasia.

Green Hat MD Stuart Jaffray said Singapore is a key part of Green Hat’s growth plan with an increasing need from its client portfolio for the agency to have talent on the ground in the market.

"It’s great to be able to welcome Shawn back to Green Hat to lead our expansion in the region. He knows Green Hat well and has great connections in the Singapore market," he said.

Low said that Singapore’s the APAC hub for many global businesses and clients.

“Green Hat’s proposition is to help our clients rethink B2B to implement effective account-based marketing (ABM) programs, conduct strategic work that builds key brand and messaging frameworks and develop robust content strategy and demand generation programs – there’s collectively so much experience we can bring to the table," he said.

"I’m excited to be delivering and implementing best-practice B2B marketing for our APAC clients.”


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