Sydney's pure play FMCG social media agency Grapevine has added Don Smallgoods to its portfolio.
Grapevine will manage social strategy, content creation, influencer and community engagement for Don.
"The privilege of working on such an iconic Australian brand is not lost on us," said agency founder Chelsea Jarred.
"We will be doubling down on content that is unmistakably Don and bringing to life the 'Is Don, Is Good' promise in a way that delivers real value for the user. They'll be seeing the navy butcher stripe everywhere."
The win marks another major milestone for Grapevine, following the appointment as the social media agency for Abbott's Bakery earlier this year.
Grapevine has helped grow brands including Carman's, Emma & Tom's, Jalna, Pic's and La Banderita from the ground up, and delivered viral success for Avalanche, Abbott's Bakery and five:am as part of work with leading food companies including George Weston Foods, Lion, Fonterra and Costa Group.
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